The Collaborative No. 7
Today we are featuring Everyday Visionary Jenny Hepworth, CEO and founder of Hepworth PR.
A great PR firm does way more than maintain of a favorable public image for their clients. Really great PR becomes a conduit between an organization and its customers. Jenny has been this conduit for over a decade at some of the top global PR agencies in New York and Texas.
People trust Jenny to strategically manage their executive visibility as well as their overall brand. Skillful communication is one of the many keys to her success. Jenny uses her fresh approach to media relations to secure exposure in top tier publications for clients.
While Jenny grows her company, she somehow finds the time to sing in a local tribute band and advocate for human rights and victims of domestic violence
You can connect with Jenny Hepworth on social media by clicking this link:
- What’s your name?
- Where do you currently work?
- What is your current role?
CEO and Founder
- How would you describe to a child what you do for a living?
When you grow up and you're the boss one day, I would help make sure everyone knows you were the coolest and smartest boss out there with the best ideas.
- What do you hope you have a reputation for as a professional?
A straight shooter
- What is an accomplishment from your career that meant the world to you?
Securing a public relations job in NYC - I'm pretty sure I cried tears of happiness that day. I had never lived anywhere but Texas and didn't know anyone in New York. Looking back, I'm proud of myself for working hard and being fearless in my pursuit for professional growth.
- What is one of the biggest lessons you’ve had to learn the hard way in your career?
Not learning how to negotiate for what I deserve. Growing up, I was taught to appreciate what was offered to me, put my head down and work hard until someone noticed my good work. And in a sense, that's a good lesson, but there needs to be a balance and I didn't learn that until later in life.
- What are some of your go-to sources of inspiration and staying on top of emerging trends that impact your field or industry?
I work in the news industry, so staying on top of emerging trends is my job. So any news aggregator that cuts my reading in half every morning is helpful. My go-to's are Skimm and the Fortune newsletter.
- What is something you need in your work environment in order to thrive in your role?
Super stylish tinted computer glasses (fyi - does not exist). My eyes would really thank me. And a computer chair with a built-in seat warmer. I'd sit there all day - my productivity would skyrocket.
- What do you envision for your customers/clients/stakeholders/ patients/citizens/students, etc.?
With every eyeball reading an article that your company was mentioned in, with every ear that hears your keynote speech, and with every mouth that speaks about your company, I envision your sales, reputation and credibility to reach new heights you hadn't thought were possible. Public Relations can get you there.
- What is one of the biggest challenges you are facing or trying to solve right now?
I'm looking for a business partner - finding talent is tough!
- What are three of your favorite books?
The Obstacle is the Way by Ryan Holiday
Never Split the Difference by Chris Voss
The Story of Ferdinand by Munro Leaf (because sometimes the best lessons in life are the simplest ones. I respect anyone that doesn't give a sh** and does what they love, no matter what others may say. In the end, Ferdinand was the champ.)
- What’s one of your favorite non-profits?
Mental Health America because mental health matters. And we don't discuss it enough. I'm in the business of perception and awareness - that's what public relations essentially is. We aren't as aware and educated as we should be around this topic, and we don't take proper care of those suffering from it. I have family suffering with mental illness - we all probably do if we're being honest - and that's why we need to focus on this more. I hope to gain a client advocating for this in the near future and use my expertise to get their message out.
- If you could collaborate with any group or individual in the world, who would be your top three picks?
- What would you want to collaborate on with the people/groups you just mentioned?
Collaborate on how to inspire more leaders to take risks in changing the status quo.
- If you were invited to give a TED Talk (or have given one), what would you speak about?
I'd rather secure one of my executives a Ted Talk! (that's part of what i do)
- How do you unwind at the end of a stressful day?
Drink some wine, put on gangsta rap and forget about it
- What do you think your 80-year-old self would tell you right now?
If it doesn't give you true peace, walk away.
- What do you think your 10-year-old self would be most impressed with about your life right now?
That I'm making my own rules now.
- What does your creative process entail when you're doing what you do best?
Getting my thoughts on paper and worrying about perfection later. I do a lot of writing, so sometimes the hardest part is putting pen to paper.
- Is there anything particularly compelling that you want us to know that we didn’t ask?
Of course - too much to write ;)