Elizabeth is a second generation Texan Entrepreneur, who is devoted to designing systems, experiences and information that empower people.
The first prototypes for her daily planners were designed in Excel and printed at her family’s office, purely for her own personal use. It wasn’t until she received consistent requests to make them for other people that she realized she was onto something.
After spending nearly a decade establishing and growing other people’s brands did the junior Sales rep turned Marketing Executive decide it was time to launch ZerModus, in March of 2017, with the mission of empowering others. Since the release of the Everyday Visionary planner, she has been featured in multiple publications including HuffPost, D Magazine, Popular Science, Mashable, Gadget Flow, Dallas Business Journal and several other media outlets. Elizabeth has also spoken on various panels for BumbleBizz and the Heart and Sole Conference sharing her experience and insights gained as a creator and entrepreneur.
Elizabeth is a supporter of the arts, inclusion and equality in business, and mental health awareness. She’s an SMU graduate with a degree in Art History and Psychology and a Mini MBA in Digital Marketing from Rutger's Executive School of Education. Additionally, she's certified in facilitating Design Thinking Workshops. Elizabeth is an avid horse lover and happy dog Mom to her German Shorthaired Pointer, JoJo.